Communicating Simplicity Through Aesthetic and High Quality Content for Marketing | Muskaan Daga - Founder, The Sweet Blend
Description
The Sweet Blend is a venture started by Anand & Company - established in the year 1976, aims to serve happiness in the form of handcrafted sweets. Muskaan and Nikita grew up watching sweets being made and the joy it brings to people, and the brand aims to take their grandfather’s vision further by curating the most indulgent and authentic Indian sweets inspired by the diverse culinary cultures across the country.
While the brand has been in the market for almost 40 years now, the Founders have recently taken to establishing an online store for it. Talking about the brand's marketing strategy, the two share how keeping their communication simple has helped them sell products even in a noisy industry. In this episode, we talk to them about their research process, how they approach content creatives and consistently maintain an aesthetic feed while ensuring the highest quality of content.
To know more about the brand, visit their website.
United States
